Melinda. Unconventional, Tasting, OOH/DOOH and Contest

When unconventional, on-field, (Digital) Out of Home, social media, and creativity come together.
A great project with Melinda, celebrating their cherries – and bringing a bit of joy to passersby during the hot summer days in downtown Milan.
All of this, with the cherry on top, an exclusive contest that saw strong participation.