Influencer Marketing. Data-Driven

As a media agency, the path to finding added value in influencer marketing inevitably goes through numbers—or better yet, through evidence.

On one hand, it’s about understanding where and how the influence we’re looking for develops (what its scope is). On the other, it’s about quantifying this influence and bringing influencer marketing back into the broader omnichannel strategy—always responding to the objectives set by the brands we collaborate with.

In this direction, we have integrated Inflead into Adwise, our proprietary tech system.

First and foremost, this helps us enhance and accelerate profile analysis and selection—or, conversely, examine how brands behave within this space. Starting with audiences, which are now central to the growing need to identify overlaps across our (fragmented) media and device experiences.

Influencer Marketing becomes a key element of omnichannel strategies—while respecting its own unique nature and efficiency.
It’s a research and development journey we deeply care about.

More to come—through case histories.